7 Ways to Build a Million-Dollar Brand
In 2015, I reached over 10,000,000 people with my work.
Almost everything I did to reach these people was FREE. However, it did require a lot of patience, strategy, and creativity. If it is your goal to reach millions of people, you can do it with consistent effort and determination.
It was less than a decade ago when you had to hire a Public Relations firm to reach millions of people. Big companies would buy full-page spreads in magazines, purchase television time, and even run advertisements on billboards all over the highways.
Small business owners had no chance unless they started with bigger companies. However, times have changed. Nowadays, every social media is free. You can build a website for less than $10. You can find speeches, interviews, magazines--all for FREE.
However, this power must be used carefully. It's easy to get distracted with all of the avenues of self-expression. With the many vehicles out there, you must choose the one that works best for your brand. To build a million-dollar brand, you need to caress the tools that help you build your empire.
Here are 7 Ways to Build a Million-Dollar Brand:
1. Show Legitimacy: Think about the people you admire the most in business. They are very legitimate. They have a following. They have an actual business name. They write for big publications. They have professional photos. They have positive reviews. They have interactive websites. Some of them even have a Wikipedia page! If you show people you mean business, they'll trust you.
2. Google Yourself: What shows up when you Google yourself? If you have party photos, old resumes, and other useless information, you're only hurting yourself. While it's great to share your personal life, you don't want to go to far and show the world what you're doing when no one is looking. Keep clear cut profiles that show the utmost professionalism.
3. Create Content: Sumner Redstone is known for saying, "Content is King." Today, it's truer than ever. However, your content must be CONSISTENT and DIFFERENT. There's a ton of inspirational people who are trying to do the same things, but get little results. Your content must be original and thought-provoking. You also want to produce content that is 'shareable' with the world.
4. Leverage Social Media: These days, you can use social media from your phones. You can also set posts while you're sleeping. By utilizing my favorite social medias (Facebook, LinkedIn, Twitter, YouTube) and learning about new ones (Snap Chat, Instagram, Periscope), I can reach tens of thousands of people each day. Make at least 10 posts per day and you'll be recognized by many.
5. Build a Following: People who purchase my products and services have been loyal followers for a long time. I have thousands of loving fans who 'check-in' every month. Every day, I'm winning the hearts and minds of those who are looking to obtain financial freedom. They tell me, "Daniel, you're the best at what you do. That's why I follow you." I love those kinds of fans.
6. Promote Advocates: As you become more well-known in the marketplace, people will want to help. One quick trick if you're extra busy is to hire an intern at the local university. They will help your run your social media and put together some of the graphics necessary to appeal to your audience. You may also want to get your 'competitors' to share, comment, and like your work.
7. Never Compete: The surest way to fail in building a million-dollar brand is to emulate others. There are too many carbon copies in every industry. You must not look at the work of others with envy or contempt, nor should you compare your products and services with another person. However, you should create an empire so large that your former 'competitors' start asking you for help.
We live in a world where we can reach someone who lives thousands of miles away. If you're only doing business locally, you are hurting your chances substantially. Use these suggestions to build an international empire and you will be able to reach millions of people in just a matter of months, or years.
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